Apromore Announces Seamless Integration with MuleSoft RPA Manager 

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Leadership Team

Apromore is led by a talented team of process mining consultants, engineers, researchers and strategists. The platform is directly informed by our cutting-edge research.

 

Prof. Marcello La Rosa
Chief Executive Officer & Co-Founder
A professor of Information Systems at the University of Melbourne, Marcello has over 15 years of experience in the fields of business process management and process mining. He has executed R&D projects funded by the Australian Research Council and other funding schemes, totalling over AUD 28M in grants. Marcello has delivered consultancy, training, and strategic advice to hundreds of practitioners in Australia and Europe. He’s also authored over 180 scientific publications, including a textbook used in 250+ universities and a MOOC series taken by 25k+ participants. Marcello has led Apromore since its inception in 2009.
Prof. Marcello La Rosa
Chief Executive Officer & Co-Founder
Prof. Marlon Dumas
Chief Product Officer & Co-Founder
Marlon is a professor of Information Systems at the University of Tartu. For the past two decades, he’s conducted research and delivered business process management and process mining consultancy. He’s executed R&D projects funded by the European Research Council, the Australian Research Council, the US Army Research Lab, and multinational companies including SAP, Microsoft, and Swedbank. His research has led to 200+ scientific publications, 10 US and EU patents, and a textbook used in 250+ universities. He’s contributed core components of the Apromore product since 2011.
Prof. Marlon Dumas
Chief Product Officer & Co-Founder
Dr Simon Raboczi
Chief Software Architect & Co-Founder
Simon is a software engineer with over 20 years of professional experience, including ten years developing the Apromore platform. Between 2002 and 2005, Simon led the development of the Tucana Knowledge Store, which was acquired by Northrop Grumman Corporation in 2005. He then joined the University of Queensland, where he contributed to several R&D projects and completed a PhD in computer science. Simon is co-author of a dozen research papers and co-inventor in two US patents. Simon leads the architectural design of the Apromore platform.
Dr Simon Raboczi
Chief Software Architect & Co-Founder
Joey Khalid
VP of Partnerships & Corporate Development
Joey leads Partnerships and Corporate Development for Apromore and joined us from Salesforce, where he spent the past 6 years leading the Company’s hyperautomation strategy, including leading Apromore’s Series B. Joey brings over 15 years of experience in law (Wilson Sonsini, Kirkland & Ellis), investment banking (Goldman Sachs), and technology leadership (MuleSoft, IFTTT) and has been responsible for dozens of tech partnerships, investments, and acquisitions in his career. Joey adopts a “beginner’s mindset” when tackling new problems and runs toward uncertainty. In his role at Apromore, Joey is responsible for leading Strategic ISV Partnerships and all Corp Dev activities.
Joey Khalid
VP of Partnerships & Corporate Development
Amy Perryman
VP of Operations
Amy is responsible for the day-to-day operational and administrative functions of Apromore including overseeing human resources, procurement, and finance. Accountable for leading Apromore towards optimized operational performance, Amy brings a practical, technology-driven approach to operations by leveraging her in-depth experience within the tech, SaaS and legal industries. With tertiary degrees in information systems, law and psychology, Amy never shies away from personal development and believes it is a key component to ensuring she is adaptive and successful at building processes to meet the fast-evolving operational needs and strategic goals of Apromore.
Amy Perryman
VP of Operations
Tamarie Ellis
VP of Marketing
With over 25 years of technology solutions marketing experience, Tam has helped nearly 100 businesses connect with customers, tell their stories and reach their goals. Specializing in complex enterprise solutions, she helps buyers understand product differences and learn new techniques to make their jobs easier and positively impact the business. As the head of marketing, she guides conversations with thought leaders, analysts, partners, and customers to explain the benefits of process mining and Apromore's unique value proposition.
Tamarie Ellis
VP of Marketing
Ron van Rooij
VP of Solution Engineering
Ron is a highly experienced Solution Engineer with more than 20 years of experience in business process management. He uses these experiences to set up a team of Pre-Sales specialists, helping Apromore’s customers gain insight into their businesses through the power of process mining. Ron works closely with the sales and marketing departments to ensure organizations understand the value Apromore offers and to create new go-to-market strategies.
Ron van Rooij
VP of Solution Engineering
Edward Applebaum
RVP of Sales - AMER
Edward joins Apromore as RVP of Sales for the Americas, bringing with him a wealth of experience including successful sales strategy development, revenue building for early-stage start-ups and established corporations and demonstrating professional and cultural adaptability. Having worked within a large range of channels, markets, and enterprises, he brings an abundance of specialised skills including sales team leadership, global account management, business development, sales process and operations.
Edward Applebaum
RVP of Sales - AMER
Chris Wix
RVP of Sales - APAC
Chris helps organizations to accelerate time to value and solve pressing performance issues by blending his 20+ years experience leading business improvement and transformation teams within large financial services enterprises, and his experience in selling next generation technology. Chris’ strategic, data-driven approach to problem solving has built a track record of results helping organizations to uncover and capture the full potential of their business processes.
Chris Wix
RVP of Sales - APAC

Apromore Board

Steve Nola
Chairman of the Board
Steve is an ardent supporter of startups and young organisations that will become the core drivers of ethical innovation, profitable growth, and job creation in the Digital Age. Passionate about mentoring young CEOs and helping them build, scale, and lead market transitions. Steve shares his experience and insights from lessons he has learned from his years at the helm of NTT Ltd. in Australia. Core to this is his ethos that building a strong corporate culture is critical for successful execution, and that ongoing learning is fundamental to personal, professional, and organisational development. Steve joins Apromore to help guide, grow and strategically develop the business.
Steve Nola
Chairman of the Board
Gregor Greinke
Strategic Advisor
Gregor is CEO and founder of GBTEC Software AG, one of the most successful business process management (BPM) companies in Europe. He has more than 20 years of experience developing cloud-based BPM software and practical BPM methods. He founded his first BPM company at a young age, after completing a master’s degree in business informatics and economics. After working as Managing Director for one of the largest BPM software vendors, Gregor founded his second BPM company, GBTEC, which has gained over 800 customers. Gregor joined Apromore as a strategic advisor and technology development partner through Apromore's Series A investment.
Gregor Greinke
Strategic Advisor
Liam Doyle
Board Observer
Liam Doyle is the SVP and GM of MuleSoft Automation, leading Composer, MuleSoft for Industries, Salesforce Cross-Cloud Initiatives, and the newly launched MuleSoft RPA. Liam brings over 15 years in product leadership experience to MuleSoft, including a decade at Salesforce, with a focus on taking industry-disrupting technology solutions from zero to one. Prior to MuleSoft, Liam was SVP of Enterprise Product Strategy at Pardot and SVP of Product Management for Marketing Cloud, where he led the development and rapid growth of Salesforce’s Advertising & Data portfolio.
Liam Doyle
Board Observer
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