Customer journey mapping provides data for better decision-making about how to enhance customer experience and service delivery efficiency.
Process mining software analyzes digital footprints in enterprise systems to create accurate customer journey maps. It supports each stage of customer journey transformation using an array of analytical tools without the “transition loss” that is common when moving through the various lifecycle stages of the customer journey.
Download this whitepaper by banking expert Nigel Adams, Director of Hetton Advisory to learn more about how process mining software is a critical tool for customer journey mapping in banking. Complete the form to download the paper.