--- title: "Celebrating Five Years of Apromore from Salesforce: A Journey of Innovation and Leadership in Process Mining" description: Celebrating five years of Apromore's journey from a research project to a leading process mining platform, impacting businesses globally with innovation, growth, and excellence. image: https://apromore.com/hubfs/Apromore-5-Year-Anniversary-Celebration.jpg --- Apromore Blog Post V2 Apromore is now part of Salesforce! **[Learn more](https://www.salesforce.com/news/stories/salesforce-signs-definitive-agreement-to-acquire-apromore/)** X × [![apromore-from-Saleasforce-all-white](https://apromore.com/hubfs/apromore-from-Saleasforce-all-white.svg "apromore-from-Saleasforce-all-white")](https://apromore.com/) × - Platform - [Core Differentiators](https://apromore.com/core-differentiators) - [Key Features](https://apromore.com/key-features) - [Compliance](https://apromore.com/compliance) - [Task Mining](https://apromore.com/task-mining) - [Copilot](https://apromore.com/copilot) - [Integration Center](https://apromore.com/integration-center) - [Security and Trust](https://apromore.com/security-and-trust) - Solutions - By Use Case - [Use Cases Overview](https://apromore.com/use-cases) - [Optimize Automation](https://apromore.com/optimize-automation-effectiveness-with-process-mining) - [Agentic AI Automation](https://apromore.com/agentic-ai) - [Fast track Process Discovery](https://apromore.com/fast-track-process-discovery) - [Build Digital Twins](https://apromore.com/build-a-digital-twin-model-with-process-mining) - [Process and Task Mining](https://apromore.com/complement-process-mining-with-task-mining) - [Predictive Process Monitoring](https://apromore.com/predictive-process-monitoring) - By Industry Vertical - [Industry Verticals Overview](https://apromore.com/industry-verticals) - [Process Mining for Banking and Financial Services](https://apromore.com/new-strategies-to-improve-banking-resiliency) - [Optimize IT Service Management](https://apromore.com/process-mining-to-optimize-it-service-management) - By System - [Apromore for Salesforce](https://apromore.com/apromore-process-mining-for-salesforce) - [Apromore for SAP](https://apromore.com/sap) - [Other Systems](https://apromore.com/integration-center) - [Customers](https://apromore.com/case-studies) - Partners - [Find a Partner](https://apromore.com/partner) - Resources - [What is Process Mining?](https://apromore.com/what-is-process-mining) - [What is Task Mining?](https://apromore.com/what-is-task-mining) - [Process Mining 101](https://apromore.com/process-mining-101) - [White papers](https://apromore.com/whitepapers) - [Analyst Reports & Research](https://apromore.com/analyst-reports-and-research) - [Webinars](https://apromore.com/webinars) - [Academic Alliance](https://apromore.com/academic-alliance) - [Research Lab](https://apromore.com/research-lab) - [Scientific Literature](https://apromore.com/scientific-literature) - Company - [About us](https://apromore.com/about-us) - [Leadership Team](https://apromore.com/leadership-team) - [Newsroom](https://apromore.com/newsroom) - [Blog](https://apromore.com/blog) - [Awards and Recognitions](https://apromore.com/awards-and-recognitions) [![apromore-from-Saleasforce-white](https://apromore.com/hubfs/apromore-from-Saleasforce-white.svg "apromore-from-Saleasforce-white")](https://apromore.com/) [![apromore-from-Saleasforce-all-white](https://apromore.com/hubfs/apromore-from-Saleasforce-all-white.svg "apromore-from-Saleasforce-all-white")](https://apromore.com/) - [Platform](https://apromore.com/product) - Platform - [Core Differentiators](https://apromore.com/core-differentiators) - [Key Features](https://apromore.com/key-features) - [Compliance Center](https://apromore.com/compliance) - [Task Mining](https://apromore.com/task-mining) - [Copilot](https://apromore.com/copilot) - [Integration Center](https://apromore.com/integration-center) - [Security and Trust](https://apromore.com/security-and-trust) - [Solutions](https://apromore.com/solutions) - Solutions - [By Use Case](https://apromore.com/use-cases) - [By Industry Vertical](https://apromore.com/industry-verticals) - [By System](https://apromore.com/integration-center) - [Customers](https://apromore.com/case-studies) - [Partners](https://apromore.com/partner) - [Resources](https://apromore.com/resources) - Resources - [What is Process Mining?](https://apromore.com/what-is-process-mining) - [What is Task Mining?](https://apromore.com/what-is-task-mining) - [Process Mining 101](https://apromore.com/process-mining-101) - [White papers](https://apromore.com/whitepapers) - [Webinars](https://apromore.com/webinars) - [Academic Alliance](https://apromore.com/academic-alliance) - [Research Lab](https://apromore.com/research-lab) - [Scientific Literature](https://apromore.com/scientific-literature) - [Company](https://apromore.com/company) - Company - [About us](https://apromore.com/about-us) - [Leadership Team](https://apromore.com/leadership-team) - [Newsroom](https://apromore.com/newsroom) - [Blog](https://apromore.com/blog) - [Awards and Recognitions](https://apromore.com/awards-and-recognitions) - ![Search](https://apromore.com/hubfs/Apromore_March_2024/images/search_22718787.svg) ![Hamburger Icon](https://apromore.com/hubfs/raw_assets/public/Apromore_March_2024/images/toggle_f8e255fd.svg) ![Celebrating Five Years of Apromore from Salesforce: A Journey of Innovation and Leadership in Process Mining](https://apromore.com/hubfs/Apromore-5-Year-Anniversary-Celebration.jpg) # Celebrating Five Years of Apromore from Salesforce: A Journey of Innovation and Leadership in Process Mining A message from our Co-Founders, Marcello La Rosa and Marlon Dumas As we celebrate the fifth anniversary of Apromore from Salesforce, we reflect on an incredible journey marked by innovation, growth, and a steadfast commitment to excellence in process mining. Since its inception, Apromore from Salesforce has evolved from an ambitious research project into a leading enterprise-grade process mining platform that today is used by thousands of users worldwide to optimize business processes, drive digital transformation, improve compliance and unlock the greater potential for their businesses.    ### Our Academic Legacy – From Research Vision to High Growth Scaleup   [![Prof. Marcello La Rosa, Prof. Marlon Dumas, Dr. Simon Raboczi](https://apromore.com/hs-fs/hubfs/Founders_500x500.jpg?width=427&height=427&name=Founders_500x500.jpg)](https://apromore.com/about-us)Reaching our five-year anniversary is worthy of celebration but our history goes back much further to 2009 when we, Marcello and Marlon, collaborated on research at the University of Melbourne and the University of Tartu. I (Marcello) had recently completed my PhD under the supervision of Marlon Dumas. At the time process mining was still in its infancy, a side topic of Business Process Management (BPM) with a small research community mostly revolved around the work of Wil van der Aalst. Wil, together with some colleagues had secured a research grant and invited me to work on the design and development of an Advanced Process Model Repository, called “AProMoRe.” The project quickly took off and over the next few years we developed an open-source prototype that attracted contributions from more than 15 universities, research institutes and private organizations and an open-source community of thousands of researchers, students and professionals.  In 2018, encouraged by market demand and the strong support of The University of Melbourne, we embarked on commercializing Apromore from Salesforce. By September 2019 we had acquired the first two paying customers, so we decided to spin out of The University of Melbourne and founded Apromore from Salesforce Pty Ltd.   Read about Apromore from Salesforce’s early history [here.](https://www.tf-pm.org/newsletter/newsletter-stream-2-05-2020/developers-point-from-research-vision-to-startup-the-story-of-apromore) ### Transforming Businesses with Process Mining  Since 2019 we have helped hundreds of organizations across various industries achieve their operational goals. Our clients have seen measurable outcomes, including reduced operational costs, streamlined operations, improved customer experience, and more effective compliance with regulatory requirements.   This success is a testament to the continuous influx of innovation and the platform’s ability to provide actionable insights through process mining, offering users a unique blend of advanced analytics, intuitive visualizations, and a user-friendly interface.  But the true engine of our success has always been people – the customers, partners, and our own employees that we call Apromoreans. We are incredibly fortunate to work alongside some of the most talented and dedicated individuals in the industry. Your passion, creativity, and resilience are what drive our company forward. From the early days when we were just a handful of people, to the thriving team we are today, it’s been your commitment to our shared vision that has made all the difference. To our employees: thank you. You are the heart and soul of this company, and none of this would have been possible without your hard work and dedication.    ### Milestones Along the Way  Looking back over the past five years, Apromore from Salesforce has achieved numerous significant milestones:    #### 2019   - Apromore from Salesforce Open-Source Edition is used by over 150 organizations worldwide.  - [Apromore from Salesforce Pty Ltd is formed](https://apromore.com/about-us), spun out of The University of Melbourne with founding members [Marcello La Rosa](https://apromore.com/leadership-team), [Marlon Dumas](https://apromore.com/leadership-team) and [Simon Raboczi](https://apromore.com/leadership-team).    - Apromore from Salesforce Enterprise Edition version 7.5 is released, with the first key modules, including Process Discoverer, Dashboard, Model Editor, and Predictive Process Monitoring.  #### 2020  - [Apromore from Salesforce raises AUD 6.8 million (USD 4.45 million) in Series A led by GBTEC](https://apromore.com/newsroom/apromore-raises-au6-84m-in-series-a-fundraising-led-by-german-software-vendor-gbtec), strengthening its product development capacity and operational growth.  - Apromore from Salesforce is named [Top-25 Best Open-Source Software of 2020 by InfoWorld](https://apromore.com/newsroom/the-best-open-source-software-of-2020), Top-20 fastest growing Australian startups by GrowthList and T[op-5 best predictive analytics startups in Australia](https://startupill.com/21-best-predictive-analytics-startups-in-australia-of-2021/) by The Startup Pill.  - Apromore from Salesforce version 7.18 is the fifth release in 2020, marking important improvements across the platform for enterprise adoption, such as better governance and access control, and support for SSO.    #### 2021 - Apromore from Salesforce named [major contender in Everest Group Process Mining PEAK Matrix Assessment](https://apromore.com/apromore-in-everest-matrix-for-process-mining-2021-press-release) & High Achiever in Nelson Hall NEAT Vendor Evaluation for Process Discovery and Mining.  - Apromore from Salesforce is [named among the Top-5 most innovative business intelligence companies](https://apromore.com/newsroom/data-magazine-recognized-apromore-process-mining-among-the-most-innovative-predictive-analytics-companies-in-australia) in Australia by UK’s Data Magazine, a Top-30 startup in Victoria, Australia by launchvic.org, Victoria’s startup agency.  - Apromore from Salesforce launches its [Digital Process Twin capability](https://apromore.com/build-a-digital-twin-model-with-process-mining), with fully automated discovery of simulation models from event logs and a discrete-event simulator supporting the full BPMN standard.  - [Apromore from Salesforce 8 series is released,](https://apromore.com/press-release-apromore-process-mining-enterprise-edition-8) enabling end-to-end process discovery and featuring a dedicated no-code ETL module for data ingestion and preparation.    #### 2022 - Apromore from Salesforce raises a [Series B funding round of USD10.3 million led by Salesforce with investment from GBTEC](https://apromore.com/newsroom/apromore-salesforce). The investment comes with the establishment of a strategic partnership with Salesforce, as their “process mining platform of choice”, leading to the development of a joint product roadmap.   - Apromore from Salesforce triples its client base and reaches worldwide adoption across US, LATAM, Europe, Australia, New Zealand and Japan.  - Apromore from Salesforce 9 series is released, with its data layer entirely rearchitected to enable massively scalable process mining, capable of handling event logs with hundreds of millions of events.  - An entirely reengineered predictive process monitoring is launched, allowing users to train process predictive models in a completely no-code fashion, and visualize the results in Apromore from Salesforce’s integrated dashboard.  - [The first integration point with Salesforce](https://apromore.com/apromore-process-mining-for-salesforce) is released: a dedicated connector for the MuleSoft Anypoint API platform, able to ingest data from Salesforce and from any other system supported by MuleSoft’s integration middleware.    #### 2023 - Apromore from Salesforce adds regional sales leaders in the U.S., U.K., Italy and Spain, supporting a global customer base throughout North America, LATAM, APAC and EMEA.  - [Apromore from Salesforce is named a leader in the inaugural Gartner Magic Quadrant for Process Mining Tools.](https://apromore.com/newsroom/apromore-positioned-as-a-leader-in-2023-gartner-magic-quadrant-for-process-mining-tools) The product is also represented in industry reports by Everest Group, Forrester, Nelson Hall, and others.  - Apromore from Salesforce achieves high growth across all geographies with triple-digit growth in the U.S. market.  - Apromore from Salesforce is a Finalist for the Governor of Victoria Startup Awards for Startup of the Year by launchvic.org, Victoria startup agency.  - [Apromor from Salesforce version 9.5](https://apromore.com/newsroom/apromore-rolls-out-new-process-mining-features) is released, boosting a dedicated KPI Center, root-cause analysis based on AI, advanced block filtering, automation assessment and much more. - The second integration point with Salesforce is launched, a dedicated integration with their RPA Manager for the transfer of task automation ideas from Apromore from Salesforce’s simulation environment.    #### 2024 - Apromore from Salesforce expands its executive leadership team including [Chief Revenue Officer](https://apromore.com/newsroom/apromore-accelerates-growth-strategy-with-global-sales-expansion-and-ai-driven-process-intelligence-capabilities) and [Chief Marketing Officer](https://apromore.com/newsroom/apromore-appoints-brandee-sanders-chief-marketing-officer) based in the U.S. for sustained growth, and further expands sales & marketing operations in the U.S.    - Analysts' recognition increases with Apromore from Salesforce named a Leader in the [2024 Gartner® Magic Quadrant™ for Process Mining Platforms](https://apromore.com/blog/apromore-named-a-leader-in-the-2024-gartner-magic-quadrant-for-process-mining-platforms-1) – the company’s second consecutive year being named a Leader in the report, and also in [Everest Group’s PEAK Matrix® Assessment for Process Mining 2024](https://apromore.com/newsroom/apromore-named-a-leader-in-everest-groups-2024-peak-matrix-assessment-for-process-mining).    - The company secures a [USD 15 million Series B-1 Round](https://apromore.com/newsroom/apromore-receives-15-million-in-series-b-1-round-to-accelerate-ai-driven-process-mining) extension with participation from Salesforce, and new investors including Tin Alley Ventures, a venture fund participated by the University of Melbourne.  - Apromore from Salesforce 10 series is released, with a brand-new user interface, more dynamic and even easier to use. Series 10 of Apromore from Salesforce also boosts a copilot to support users throughout their process mining analysis.   - Apromore from Salesforce makes its industry-first operational compliance management solution generally available, the [Apromore from Salesforce Compliance Center](https://apromore.com/compliance), transforming operational risk management with process intelligence.  - Apromore from Salesforce releases an integration with [Salesforce’s Flow Orchestration](https://apromore.com/apromore-process-mining-for-salesforce), able to generate Flow scaffoldings for process orchestration in Salesforce, directly from an optimized process model simulated in Apromore from Salesforce.  ### Looking Ahead: The Future of Apromore from Salesforce  As we celebrate this significant milestone, we also look forward to the exciting future ahead. We remain committed to delivering world-class process intelligence solutions that empower businesses to operate more efficiently, adapt to change, and embrace the future of automation.  Our upcoming developments will focus on enhancing the platform’s predictive and AI capabilities, making it even more accessible for business people to consume the most complex analysis capabilities, and continuing to push the boundaries of what’s possible in process intelligence. In a world where digital transformation is becoming a necessity, Apromore from Salesforce continues to deliver on our vision to empower organizations of all stripes to turn complexity into clarity, using process intelligence to shape the future of operations and compliance. Here’s to the next chapter of unlocking innovation and impact!    ### A Heartfelt Thank You  Finally, none of this would have been possible without the unwavering support of our clients, partners, and the incredible team behind Apromore from Salesforce. To our clients, thank you for trusting us to be part of your digital transformation journey. Your success stories continue to inspire and drive us. To our partners and collaborators, your contributions have been invaluable in shaping Apromore from Salesforce into what it is today. And to our fellow Apromoreans, your dedication, passion, and commitment to innovation are the foundation of our success.  Here’s to many more years of success and growth! Together, we will continue to redefine what’s possible in process mining and pave the way for the future of business process management.  Thank you for being part of our journey.    ![Apromore Group](https://apromore.com/hs-fs/hubfs/Apromore_Group.jpg?width=1110&height=662&name=Apromore_Group.jpg)   ![g2-fall-2025-high-performer-1](https://apromore.com/hubfs/g2-fall-2025-high-performer-1.svg) ![g2-fall-2025-emea-high-performer](https://apromore.com/hubfs/g2-fall-2025-emea-high-performer.svg) ![g2-fall-2025-eu-high-performer](https://apromore.com/hubfs/g2-fall-2025-eu-high-performer.svg) ![g2-summer-2025-ema-high-performer](https://apromore.com/hubfs/g2-summer-2025-ema-high-performer.svg) ![g2-summer-2025-high-performer](https://apromore.com/hubfs/g2-summer-2025-high-performer.svg) ![g2-milestone-users-love-us](https://apromore.com/hubfs/g2-milestone-users-love-us.svg) ![2024-Summer-G2-Badge](https://apromore.com/hubfs/2024-Summer-G2-Badge.svg) ![2024-Spring-G2-Badge](https://apromore.com/hubfs/2024-Spring-G2-Badge.svg) ![2024-Winter-G2-Badge](https://apromore.com/hubfs/2024-Winter-G2-Badge.svg) ![2023-Spring-G2-Badge](https://apromore.com/hubfs/2023-Spring-G2-Badge.svg) ![2023-Winter-G2-Badge](https://apromore.com/hubfs/2023-Winter-G2-Badge.svg) [![apromore-from-Saleasforce-white-1](https://apromore.com/hubfs/apromore-from-Saleasforce-white-1.svg "apromore-from-Saleasforce-white-1")](https://apromore.com) - Product - [Core Differentiators](https://apromore.com/core-differentiators) - [Key Features](https://apromore.com/key-features) - Solutions - [Use Cases](https://apromore.com/use-cases) - [Industry Verticals](https://apromore.com/industry-verticals) - [Building Digital Twins](https://apromore.com/build-a-digital-twin-model-with-process-mining) - Resources - [What is Process Mining?](https://apromore.com/what-is-process-mining) - [Customer Stories](https://apromore.com/case-studies) - [Whitepapers](https://apromore.com/whitepapers) - Company - [About us](https://apromore.com/about-us) - [Newsroom](https://apromore.com/newsroom) ###### Recognized by ![Gartner](https://apromore.com/hs-fs/hubfs/Apromore_March_2024/images/gartner-logo-black-and-white-300x300-1.png?width=66&name=gartner-logo-black-and-white-300x300-1.png "Gartner") ![HFS](https://apromore.com/hs-fs/hubfs/Apromore_March_2024/images/HFS.png?width=79&name=HFS.png "HFS") ![Quadrant knowledge Solutions](https://apromore.com/hs-fs/hubfs/Apromore_March_2024/images/quadrant_knowledge_solutions.png?width=80&name=quadrant_knowledge_solutions.png "Quadrant knowledge Solutions") ![Bos-2020](https://apromore.com/hs-fs/hubfs/Apromore_March_2024/images/bos-2020-hasura-rev-100860500-large1.png?width=74&name=bos-2020-hasura-rev-100860500-large1.png "Bos-2020") © 2026, Apromore from Salesforce [Contact us](https://apromore.com/contact-us) [Terms of Use](https://apromore.com/website-terms-of-use) | [Privacy Policy](https://apromore.com/privacy-policy) [![Linkedin](https://apromore.com/hubfs/Apromore_March_2024/images/linkedin_48c0526a.svg "Linkedin")](https://www.linkedin.com/company/apromore) [![Youtube](https://apromore.com/hubfs/Apromore_March_2024/images/youtube_78447e1d.svg "Youtube")](https://www.youtube.com/channel/UCnf70RG0X6SD_PrWdAPKITw) © 2026, Apromore Pty Ltd ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Brandee Sanders, CMO", "url" : "https://apromore.com/blog/author/brandee-sanders-cmo" }, "dateModified" : "2025-11-07T05:39:10.834Z", "datePublished" : "2024-12-12T17:05:54.000Z", "headline" : "Celebrating Five Years of Apromore from Salesforce: A Journey of Innovation and Leadership in Process Mining", "image" : [ "https://apromore.com/hubfs/Apromore-5-Year-Anniversary-Celebration.jpg" ], "mainEntityOfPage" : { "@id" : "https://apromore.com/blog/celebrating-five-years-of-apromore-a-journey-of-innovation-and-leadership-in-process-mining", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://apromore.com/hubfs/apromore_logo_white.svg" }, "name" : "Apromore Pty Ltd" } } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://stream.mux.com/L9p00Ee02CSsqSCHIQeF01ucOLny900skI00hKVKCkDjUmQk/capped-1080p.mp4", "dateModified" : "2024-12-11T16:42:21.068Z", "duration" : "PT3M25.48S", "height" : 1080, "name" : "Apromore 5th Year Anniversary", "thumbnailUrl" : "https://5944746.fs1.hubspotusercontent-na1.net/hubfs/5944746/Apromore%205th%20Year%20Anniversary.mp4/medium.jpg?t=1733935341068", "uploadDate" : "2024-12-11T16:42:21.061Z", "width" : 1920 } ```