A message from our Co-Founders, Marcello La Rosa and Marlon Dumas
As we celebrate the fifth anniversary of Apromore, we reflect on an incredible journey marked by innovation, growth, and a steadfast commitment to excellence in process mining. Since its inception, Apromore has evolved from an ambitious research project into a leading enterprise-grade process mining platform that today is used by thousands of users worldwide to optimize business processes, drive digital transformation, improve compliance and unlock the greater potential for their businesses.
Our Academic Legacy – From Research Vision to High Growth Scaleup
Reaching our five-year anniversary is worthy of celebration but our history goes back much further to 2009 when we, Marcello and Marlon, collaborated on research at the University of Melbourne and the University of Tartu. I (Marcello) had recently completed my PhD under the supervision of Marlon Dumas. At the time process mining was still in its infancy, a side topic of Business Process Management (BPM) with a small research community mostly revolved around the work of Wil van der Aalst. Wil, together with some colleagues had secured a research grant and invited me to work on the design and development of an Advanced Process Model Repository, called “AProMoRe.” The project quickly took off and over the next few years we developed an open-source prototype that attracted contributions from more than 15 universities, research institutes and private organizations and an open-source community of thousands of researchers, students and professionals. In 2018, encouraged by market demand and the strong support of The University of Melbourne, we embarked on commercializing Apromore. By September 2019 we had acquired the first two paying customers, so we decided to spin out of The University of Melbourne and founded Apromore Pty Ltd.
Read about Apromore’s early history here.
Transforming Businesses with Process Mining
Since 2019 we have helped hundreds of organizations across various industries achieve their operational goals. Our clients have seen measurable outcomes, including reduced operational costs, streamlined operations, improved customer experience, and more effective compliance with regulatory requirements.
This success is a testament to the continuous influx of innovation and the platform’s ability to provide actionable insights through process mining, offering users a unique blend of advanced analytics, intuitive visualizations, and a user-friendly interface.
But the true engine of our success has always been people – the customers, partners, and our own employees that we call Apromoreans. We are incredibly fortunate to work alongside some of the most talented and dedicated individuals in the industry. Your passion, creativity, and resilience are what drive our company forward. From the early days when we were just a handful of people, to the thriving team we are today, it’s been your commitment to our shared vision that has made all the difference. To our employees: thank you. You are the heart and soul of this company, and none of this would have been possible without your hard work and dedication.
Milestones Along the Way
2019
- Apromore Open-Source Edition is used by over 150 organizations worldwide.
- Apromore Pty Ltd is formed, spun out of The University of Melbourne with founding members Marcello La Rosa, Marlon Dumas and Simon Raboczi.
- Apromore Enterprise Edition version 7.5 is released, with the first key modules, including Process Discoverer, Dashboard, Model Editor, and Predictive Process Monitoring.
2020
- Apromore raises AUD 6.8 million (USD 4.45 million) in Series A led by GBTEC, strengthening its product development capacity and operational growth.
- Apromore is named Top-25 Best Open-Source Software of 2020 by InfoWorld, Top-20 fastest growing Australian startups by GrowthList and Top-5 best predictive analytics startups in Australia by The Startup Pill.
- Apromore version 7.18 is the fifth release in 2020, marking important improvements across the platform for enterprise adoption, such as better governance and access control, and support for SSO.
2021
- Apromore named major contender in Everest Group Process Mining PEAK Matrix Assessment & High Achiever in Nelson Hall NEAT Vendor Evaluation for Process Discovery and Mining.
- Apromore is named among the Top-5 most innovative business intelligence companies in Australia by UK’s Data Magazine, a Top-30 startup in Victoria, Australia by launchvic.org, Victoria’s startup agency.
- Apromore launches its Digital Process Twin capability, with fully automated discovery of simulation models from event logs and a discrete-event simulator supporting the full BPMN standard.
- Apromore 8 series is released, enabling end-to-end process discovery and featuring a dedicated no-code ETL module for data ingestion and preparation.
2022
- Apromore raises a Series B funding round of USD10.3 million led by Salesforce with investment from GBTEC. The investment comes with the establishment of a strategic partnership with Salesforce, as their “process mining platform of choice”, leading to the development of a joint product roadmap.
- Apromore triples its client base and reaches worldwide adoption across US, LATAM, Europe, Australia, New Zealand and Japan.
- Apromore 9 series is released, with its data layer entirely rearchitected to enable massively scalable process mining, capable of handling event logs with hundreds of millions of events.
- An entirely reengineered predictive process monitoring is launched, allowing users to train process predictive models in a completely no-code fashion, and visualize the results in Apromore’s integrated dashboard.
- The first integration point with Salesforce is released: a dedicated connector for the MuleSoft Anypoint API platform, able to ingest data from Salesforce and from any other system supported by MuleSoft’s integration middleware.
2023
- Apromore adds regional sales leaders in the U.S., U.K., Italy and Spain, supporting a global customer base throughout North America, LATAM, APAC and EMEA.
- Apromore is named a leader in the inaugural Gartner Magic Quadrant for Process Mining Tools. The product is also represented in industry reports by Everest Group, Forrester, Nelson Hall, and others.
- Apromore achieves high growth across all geographies with triple-digit growth in the U.S. market.
- Apromore is a Finalist for the Governor of Victoria Startup Awards for Startup of the Year by launchvic.org, Victoria startup agency.
- Apromore version 9.5 is released, boosting a dedicated KPI Center, root-cause analysis based on AI, advanced block filtering, automation assessment and much more.
- The second integration point with Salesforce is launched, a dedicated integration with their RPA Manager for the transfer of task automation ideas from Apromore’s simulation environment.
2024
- Apromore expands its executive leadership team including Chief Revenue Officer and Chief Marketing Officer based in the U.S. for sustained growth, and further expands sales & marketing operations in the U.S.
- Analysts' recognition increases with Apromore named a Leader in the 2024 Gartner® Magic Quadrant™ for Process Mining Platforms – the company’s second consecutive year being named a Leader in the report, and also in Everest Group’s PEAK Matrix® Assessment for Process Mining 2024.
- The company secures a USD 15 million Series B-1 Round extension with participation from Salesforce, and new investors including Tin Alley Ventures, a venture fund participated by the University of Melbourne.
- Apromore 10 series is released, with a brand-new user interface, more dynamic and even easier to use. Series 10 of Apromore also boosts a copilot to support users throughout their process mining analysis.
- Apromore makes its industry-first operational compliance management solution generally available, the Apromore Compliance Center, transforming operational risk management with process intelligence.
- Apromore releases an integration with Salesforce’s Flow Orchestration, able to generate Flow scaffoldings for process orchestration in Salesforce, directly from an optimized process model simulated in Apromore.
Looking Ahead: The Future of Apromore
As we celebrate this significant milestone, we also look forward to the exciting future ahead. We remain committed to delivering world-class process intelligence solutions that empower businesses to operate more efficiently, adapt to change, and embrace the future of automation.
Our upcoming developments will focus on enhancing the platform’s predictive and AI capabilities, making it even more accessible for business people to consume the most complex analysis capabilities, and continuing to push the boundaries of what’s possible in process intelligence. In a world where digital transformation is becoming a necessity, Apromore continues to deliver on our vision to empower organizations of all stripes to turn complexity into clarity, using process intelligence to shape the future of operations and compliance. Here’s to the next chapter of unlocking innovation and impact!
A Heartfelt Thank You
Finally, none of this would have been possible without the unwavering support of our clients, partners, and the incredible team behind Apromore. To our clients, thank you for trusting us to be part of your digital transformation journey. Your success stories continue to inspire and drive us. To our partners and collaborators, your contributions have been invaluable in shaping Apromore into what it is today. And to our fellow Apromoreans, your dedication, passion, and commitment to innovation are the foundation of our success.
Here’s to many more years of success and growth! Together, we will continue to redefine what’s possible in process mining and pave the way for the future of business process management.
